You’ve heard it all before…

You’ve tried all the programs, consultants, coaches and leadership retreats, yet nothing actually sticks. Everything sounds good and makes sense in the moment, but one week later you feel like you are back where you started. 

You’re constantly putting out fires instead of doing the strategic ideation that will bring you closer to your benchmarks.

Work-life balance feels out-of-reach, but it’s critical for retention and results.

Your teams are working hard but still not living up to their productivity potential because they don’t have a framework for boundaries and delegation.

Accountability is lacking because there is no established practice for holding critical conversations the right way, at the right time.

You struggle with retention because “People don’t leave companies, they leave people.”

…but we have a solution.

“Refound did a masterful job of facilitating our executive offsite. It went where it needed to go, and I thought you adapted so beautifully. You wrangled the leaders to keep things on track with allowing just the right amount of push-back. I’m sure it felt natural to you, but it was really impressive facilitation. Thank you.”

Dave Myer

VP, HR and General Affairs


“I just wanted to close that above all things I appreciated about Refound (stickiness of content, your amazing book, etc.) I'm most impressed with your team. I really enjoyed having them here. They have the perfect level of engagement, clarity, and warmth to marshal the content with our teams without feeling like consultants. I'll elaborate more when we talk, but I'm really glad we engaged despite my crazy schedule of competing priorities.”

Betty Fletcher

VP of People

Good Eggs

“With Refound’s help, we are well on our way to having an organization where each person is accountable for our success, where giving and receiving feedback is fluid, and old barriers are removed through practice.”

Emily Couey

VP of People


“Yes the numbers have gotten better, but this work does so much more than that. Refound has helped us become more resilient as leaders and as an organization. We’re able to work together and have the conversations that matter, even under stress. It changes everything.”

Allan Swan



“At CyberCube we take employee development very seriously. Our managers are measured on whether every team member is doing the best work of their career. We worked with Refound because their content is insightful and relevant. This workshop is very engaging and enabled our managers to discuss the challenges they are facing in a format that is both open and structured. The Good Authority framework allows managers to find non-obvious solutions for their challenges.”

Michael Varshavski

VP of Operations


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Don't Change Me

So what needs to be present for lasting change in leadership? 

Everyone in your organization needs to speak the same language, align on a shared vision for effective leadership behaviors, and have access to the resources and support that enable their growth within YOUR unique company culture. That’s why we built something different.

While there is no magic wand that will transform how people feel about their jobs overnight, there is a well-researched and proven pathway for making this a lasting change.

In our experience, 90% of leadership problems fall into what we see as three main challenges:


How a leader shows up to lead


How a leader sets expectations


How a leader coaches and supports through feedback

At Refound, we call these capabilities Good Authority, Good Alignment, and Good Accountability.

The Refound System is based on how those capabilities work together to create an environment where everyone is doing the right work, in the right way.

Good Authority

Uncover how you show up as a leader and apply our More Yoda, Less Superhero framework to create balance between your individual responsibilities and those of your team.

Good Alignment

Create clarity on your team by using our Soul of the Role process to improve alignment among your team members, so that you can support business objectives while simultaneously cultivating their personal and professional development goals.

Good Accountability

Share feedback without fear, hold people to their commitments, and support their growth using the Accountability Dial, our framework for delivering feedback with compassion and curiosity. 

What you do today matters more than ever.

When you get it right, your business can be a place where instead of feeling drained people leave feeling energized. And that’s never been a more important selling point than now.

With COVID, political division, remote work, an overwhelmed workforce, mental health crisis, and emerging economic anxiety, people want connection more than ever. 

They want to feel like they’re having an impact. They want to feel like their work matters. And they want to work somewhere where leaders are held to the same standards that they are. 

There’s a world where what’s good for the business and what’s good for the humans who work there co-exist. We’re here to help.

So how do we get there?

One System.
Three Delivery Options.

While there are characteristics that you want all levels of leadership to exhibit, the support and guidance people need along the way is different.

Executives might benefit from a strategic thought partner. Managers might need help prioritizing their individual work and addressing underperformance. And new managers need support as they develop their unique approach to leadership. 

One system. Designed for leaders at all levels. 

Senior Leader Coaching

One-to-one coaching for executive and senior leaders, designed to create headspace for strategic work, establish clear lines of ownership with the roles that report to them, and take action on the most important feedback conversations. Senior Leader Coaching includes access to: 
Two 60-minute, one-on-one calls per month
The complete Refound People Leader Training online course and platform
The Good Authority™ 360º Assessment. to benchmark and measure progress
SOS support in between sessions, simply text or email one of our coaches
Typically for Director and above

Time Commitment:
2 hours per month for 3 or 6 months
$1750 per month

People Leader Training

Small peer-based group coaching built on the Refound leadership system, designed to transform managers into confident people leaders by cultivating a culture of curiosity, conversation, and clear boundaries. People Leader Training includes access to:
Two 60-minute group coaching calls per month
The complete Refound People Leader Training online course and platform
The Good Authority Assessment to benchmark and measure progress
Two 20-minute conversations with accountability partners per month
Typically for mid-level and junior managers

Time Commitment:
1 hour per week for 15 weeks
$1495 per person

Refound Academy*

Self-paced online courses based on the Refound leadership system, designed to transform managers into confident people leaders by cultivating a culture of curiosity, conversation, and clear boundaries. Refound Academy includes access to:
Course workbooks with practical exercises, sample scripts for effective conversations, and reusable worksheets
Anytime-access to videos that share core concepts, practical applications and prompts for self-reflection
Flexible frameworks and adaptable concepts you can use again and again
The Identify Your Leader Type assessment—are you a Fixer, Fighter, or a Friend?

* Available for Individual sale or enterprise sale.

Typically for aspiring leaders and scaling across large manager groups

Time Commitment:
1 hour per week
$795 per person

How to get started.

It’s super simple—one 30-minute conversation is all we need. We’ll determine the best path based on:  


How many people leaders you have at each level.

We’ll design your program to have the biggest impact—whatever your budget.


Your culture and business goals.

We’ll incorporate those unique values and benchmarks into your program, ensuring it always stays relevant to the business. 


Your desired start date.

We’ll take over from there. through our personalized onboarding experience we’ll welcome your leaders into the program, coordinate logistics, and support them at every step of the way.

Senior Leader Coaching


Uncover growth from one-on-one coaching conversations.

Leaders consult with their coaches on specific goals and challenges during two 60-minute calls per month. Our coaches specialize in navigating the daily challenges of leadership.

Get access to our full suite of online courses and platform.

Three core courses delivered through the Refound Academy, our virtual learning platform. Leaders have access to video content, personal quizzes, and a workbook full of practical exercises.

Track progress with our Good Authority 360º Assessment.

Leaders take our proprietary 360-style assessment at the beginning and end of their program. The assessment measures progress through self-reflection and feedback from their manager and their peers.

Get help when you need it.

Whether it’s an urgent situation you’d like coaching on or a quick question about the best way to handle an issue, reach out to your coach via email or chat.

People Leader Training


Group coaching sessions help leaders solve for real life.

In small groups, participants discuss core concepts from our courses and work through their day-to-day challenges with the support of a Refound coach.

Get access to our full suite of online courses and platform.

Three core courses delivered through the Refound Academy, our virtual learning platform. Leaders have access to video content, personal quizzes, and a workbook full of practical exercises.

Get insight into how your leaders are growing.

Our assessments measure leadership behaviors that, if fortified, can help leaders increase the time they spend on strategic work, build better alignment with their team members, and develop a practice for delivering feedback and holding people accountable. 

Peer accountability reinforces progress.

We assign each participant a peer accountability partner from their cohort to connect with every other week (or more) on what they’re learning. We'll provide topics and structure to ensure conversations are productive and collaborative. People Leader Training Timeline

People Leader Training Timeline

Visual of the people leader training program experience including the meetings and steps during the program.

Working with us, you’re
in great company.

Refound Academy


Step-by-step instructions that help leaders grow and take action.

Videos and worksheets help all Refound Academy members start and maintain the behaviors and have the conversations they need to level up their leadership and meet organizational benchmarks.

Bring concepts to life, wherever, whenever.

Get expertise from Jonathan and the rest of the Refound coaching team. Video courses unpack core concepts, establish effective leadership habits, and show good leadership looks like in action.

Get access to Refound tools, downloadable resources, and worksheets.

As part of our courses, participants get access to proprietary tools that support their learning. These tools are some of the same resources our coaches use with our top clients.

Get insight into your leadership.

Test your knowledge and learn more about your leadership style using our leadership quizzes throughout the Academy.

Frequently Asked Questions

As we’ve worked with organizations to bring better harmony to their cultures, these are some of the questions that come up time and time again.

Can we customize the program to fit our needs?

Senior Leader Coaching: Our one-to-one coaching is totally customizable to your needs, building on our proprietary system that’s proven to provide a clear path to great leadership.

People Leader Training:
To ensure consistency across your cohorts, leaders are enrolled in our proprietary system that’s proven to provide a clear path to great leadership. Group Coaching sessions, however, are custom to each cohort, taking into account their specific challenges and needs.

Refound Academy:
This is a self-paced online course. The exercises provided in the workbook enable leaders to work through the specific challenges they’re facing so they can find solutions using the Refound leadership system.

How much time will this take my team?

Senior leader training: Senior Leader Coaching: Our one-on-one coaching comprises two sixty minute conversations per month. Leaders have additional access to coaches in between sessions to run through critical conversations or roleplay win-win scenarios. Total time is approximately 2 hours per month.

People Leader Training: Group coaching is offered in two sixty minute conversations per month. In addition to two monthly twenty minute sessions with accountability partners, managers also spend one hour per week on coursework. Total time is approximately 4 hours per month.

Refound Academy: This is a go-at-your-own-pace solution, but we estimate it will take about one hour per week for three months to fully complete the content.

How can I align Refound’s leadership development with our in-house training and internal initiatives?

Our mission is to give you a framework that is used and implemented daily.

Refound’s leadership system is unique. We aim to provide a sustainable, adaptable system that can be embedded across an organization to create a common path toward and vernacular around great leadership. It acts as an extension of your company’s values and culture, and can be used to augment existing trainings.

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