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The Value Behind the Soul of the Role

April 5, 2023

Do your employees truly understand the purpose of their roles? 

At Refound we refer to this as the ‘soul of the role’. It’s the emotional connection to the job and purpose that motivates team members to give their best every day. We’ve found that Managers often struggle with employees lacking clarity on their roles. 

Jonathan was recently interviewed about the Soul of the Role concept with Dave Stachowiak on Coaching for Leaders.

As a leader, it is your responsibility to help team members connect with the soul of their role, which gives them a sense of purpose and fulfillment in their work. Understand what motivates each team member and help them see how their job contributes to the organization's mission and vision. This connection drives engagement, motivation, and productivity, leading to greater success for the organization.

To align team members and their role, depersonalizing the role is key. Ask these four questions:

  1. What is the purpose of this role?
  2. What makes someone successful in this role?
  3. What are three priorities for this role in the next 90 days?
  4. Where are their decision-making rights?

You can listen to the podcast here.

You can learn more about the soul of the role in the Refound Academy course.

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