The HR Challenge

Your culture and values are unique. But making those values real at scale is a challenge we all share.


Employees want coaching — actionable feedback about their trajectory — as well as transparency and authenticity from their boss.


Leaders want high-performance — a team of people who take personal ownership of the work and don’t need to be micromanaged.


Managers want something simple — a methodology that makes it clear what feedback to give, when, and with what degree of urgency.

The Refound Solution

A common language around accountability that works for everyone.

A workplace that invites high performance by embracing the whole human.


Refound training utilizes many of the ideas from Good Authority, Refound CEO Jonathan Raymond’s book.

Good Authority is a modern classic, and it will redefine what it means to be the boss.”

— Seth Godin, Author, Linchpin


About The Book

Imagine a world where personal and professional growth are one thing, where improving your relationships and owning your strengths at work translate directly into the rest of your life.

Creating a company culture like that is not a dream. Through personal stories and real-life conversations, Jonathan takes you into the room with managers and employees where real culture change happens, and shows you a new kind of employee mentoring where each person gets the real-time feedback, support, and clear boundaries we all need to get beyond the patterns that hold us back.

In this provocative and timely new book, Jonathan brings together what he has learned over a twenty-year journey as an executive, entrepreneur, team leader and leadership trainer.

Combining his experience as the CEO and CBO of EMyth where he led the transformation of a global coaching brand with the lessons learned along his own personal growth journey, Jonathan walks us through a step-by-step approach that integrates the leading edges of both. You ll discover a way to lead your team that is both profoundly human and results-oriented at the same time.

Whether you re a CEO or business owner, executive, team leader, consultant, or coach, Good Authority will give you new ideas and inspiration you can put into practice. Most importantly, it will give you permission to be more of who you are at work than you ever thought possible.



Our clients are forward thinking, people centered organizations. They understand that cultivating great managers is critical to business success.


With Refound’s help, we are well on our way to having an organization where each person is accountable for our success, where giving and receiving feedback is fluid and old barriers are removed through our practice of Good Authority
— Emily Couey, VP of People, Illumio

You know what needs to change. Let’s talk about how we can do it together.