You’ve heard it all before…

You’ve tried all the programs, consultants, coaches and leadership retreats, yet nothing actually sticks. Everything sounds good and makes sense in the moment, but one week later you feel like you are back where you started. 

You’re constantly putting out fires instead of doing the strategic ideation that will bring you closer to your benchmarks.

Work-life balance feels out-of-reach, but it’s critical for retention and results.

Your teams work hard but don't live up to their productivity potential due to a lack of boundaries and delegation frameworks.

Accountability is lacking because there is no established practice for holding critical conversations the right way, at the right time.

You struggle with retention because “People don’t leave companies, they leave people.”

…but we have a solution.

“Refound did a masterful job of facilitating our executive offsite. It went where it needed to go, and I thought you adapted so beautifully. You wrangled the leaders to keep things on track with allowing just the right amount of push-back. I’m sure it felt natural to you, but it was really impressive facilitation. Thank you.”

Dave Myer

VP, HR and General Affairs


“I just wanted to close that above all things I appreciated about Refound (stickiness of content, your amazing book, etc.) I'm most impressed with your team. I really enjoyed having them here. They have the perfect level of engagement, clarity, and warmth to marshal the content with our teams without feeling like consultants. I'll elaborate more when we talk, but I'm really glad we engaged despite my crazy schedule of competing priorities.”

Betty Fletcher

VP of People

Good Eggs

“With Refound’s help, we are well on our way to having an organization where each person is accountable for our success, where giving and receiving feedback is fluid, and old barriers are removed through practice.”

Emily Couey

VP of People


“Yes the numbers have gotten better, but this work does so much more than that. Refound has helped us become more resilient as leaders and as an organization. We’re able to work together and have the conversations that matter, even under stress. It changes everything.”

Allan Swan



“At CyberCube we take employee development very seriously. Our managers are measured on whether every team member is doing the best work of their career. We worked with Refound because their content is insightful and relevant. This workshop is very engaging and enabled our managers to discuss the challenges they are facing in a format that is both open and structured. The Good Authority framework allows managers to find non-obvious solutions for their challenges.”

Michael Varshavski

VP of Operations


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Don't Change Me

So what needs to be present for lasting change in leadership? 

Everyone in your organization needs to speak the same language, align on a shared vision for effective leadership behaviors, and have access to the resources and support that enable their growth within YOUR unique company culture. That’s why we built something different.

While there is no magic wand that will transform how people feel about their jobs overnight, there is a well-researched and proven pathway for making this a lasting change.

In our experience, 90% of leadership problems fall into what we see as three main challenges:


How a leader shows up to lead


How a leader sets expectations


How a leader coaches and supports through feedback

At Refound, we call these capabilities Good Authority, Good Alignment, and Good Accountability.

The Refound System is based on how those capabilities work together to create an environment where everyone is doing the right work, in the right way.

Good Authority

Uncover how you show up as a leader and apply our More Yoda, Less Superhero framework to create balance between your individual responsibilities and those of your team.

Good Alignment

Create clarity on your team by using our Soul of the Role process to improve alignment among your team members, so that you can support business objectives while simultaneously cultivating their personal and professional development goals.

Good Accountability

Share feedback without fear, hold people to their commitments, and support their growth using the Accountability Dial, our framework for delivering feedback with compassion and curiosity. 

What you do today matters more than ever.

When you get it right, your business can be a place where instead of feeling drained people leave feeling energized. And that’s never been a more important selling point than now.

With COVID, political division, remote work, an overwhelmed workforce, mental health crisis, and emerging economic anxiety, people want connection more than ever. 

They want to feel like they’re having an impact. They want to feel like their work matters. And they want to work somewhere where leaders are held to the same standards that they are. 

There’s a world where what’s good for the business and what’s good for the humans who work there co-exist. We’re here to help.

One System.
Three Delivery Options.

While there are characteristics that you want all levels of leadership to exhibit, the support and guidance people need along the way is different.

Executives might benefit from a strategic thought partner. Managers might need help prioritizing their individual work and addressing underperformance. And new managers need support as they develop their unique approach to leadership. 

The Refound system. Designed for leaders at all levels. 

Senior Leader Coaching

Highly-personalized one-to-one coaching crafted to foster personal leadership growth that results in business results. Refound’s executive coaches help leaders find more headspace to work, establish clear lines of ownership, and effectively deliver feedback. 

Senior Leader Coaching includes access to:
60-minute bi-weekly calls with a Refound Executive Coach
Unlimited access to Refound Academy
Assessments for multi-perspective feedback on performance and behaviors to benchmark and measure progress
On-demand support between sessions from your personal Refound coach via text or email
For Director levels and above

Time Commitment:
2 hours per month for 6 months
Timing can be customized to your needs

People Leader Coaching

Small peer-based group coaching built on the Refound leadership system, designed to transform managers into confident people leaders by cultivating a culture of curiosity, conversation, and clear boundaries. 

People Leader Coaching includes access to:
One-hour group coaching calls (6 total) 
Unlimited access to Refound Academy and Refound's 24/7 AI leadership coach
Assessments to benchmark skills, measure progress, and identify leadership style
Practical assignments to implement between groups and in-session ride alongs with an employee to enable live practice
For Directors and Managers

Time Commitment:
About 10 hours total
7 hours coaching + 3 hours self-guided work

Refound Academy*

Self-paced online courses based on the Refound leadership system, designed to transform managers into confident people leaders by cultivating a culture of curiosity, conversation, and clear boundaries. Refound Academy includes access to:
Course workbooks with practical exercises, sample scripts for effective conversations, and reusable worksheets
Anytime-access to videos that share core concepts, practical applications and prompts for self-reflection
Flexible frameworks and adaptable concepts you can use again and again
The Identify Your Leader Type assessment—are you a Fixer, Fighter, or a Friend?

* Available for Individual sale or enterprise sale.

Typically for aspiring leaders and scaling across large manager groups

Time Commitment:
1 hour per week

Working with us, you’re
in great company.

Hear Jonathan live.

Whether you’re assembling a crowd or an intimate offsite, help your audience get a new perspective on leadership.

Jonathan Raymond presenting to a crowd of leaders at a conference.

Frequently Asked Questions

As we’ve worked with organizations to bring better harmony to their cultures, these are some of the questions that come up time and time again.

Can we customize the program to fit our needs?

Senior Leader Coaching: Our one-to-one coaching is totally customizable to your needs, building on our proprietary system that’s proven to provide a clear path to great leadership.

People Leader Coaching:
To ensure consistency across your cohorts, leaders are enrolled in our proprietary system that’s proven to provide a clear path to great leadership. Group Coaching sessions, however, are custom to each cohort, taking into account their specific challenges and needs.

Refound Academy:
This is a self-paced online course. The exercises provided in the workbook enable leaders to work through the specific challenges they’re facing so they can find solutions using the Refound leadership system.

How much time will this take my team?

Senior Leader Coaching: Senior Leader Coaching: Our one-on-one coaching comprises two sixty minute conversations per month. Leaders have additional access to coaches in between sessions to run through critical conversations or role play win-win scenarios. Total time is approximately 2 hours per month.

People Leader Coaching: Group coaching is offered in two sixty minute conversations per month. In addition to two monthly twenty minute sessions with accountability partners, managers also spend one hour per week on coursework. Total time is approximately 4 hours per month.

Refound Academy: This is a go-at-your-own-pace solution, but we estimate it will take about one hour per week for three months to fully complete the content.

How can I align Refound’s leadership development with our in-house training and internal initiatives?

Our mission is to give you a framework that is used and implemented daily.

Refound’s leadership system is unique. We aim to provide a sustainable, adaptable system that can be embedded across an organization to create a common path toward and vernacular around great leadership. It acts as an extension of your company’s values and culture, and can be used to augment existing trainings.


Programs that scale from a partner that listens.

We work with companies of all sizes and industries to evolve their organization by developing their people leaders at all levels.

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