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We're bringing personal growth to work.

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A Note from Jonathan ...

Perhaps like you, I struggled for many years trying to bridge the gap between my personal and professional self. How could I make a great living in the world while feeling like I was moving closer to my authentic self at the same time?

In 2015, out of desperation, I had an epiphany.

What if it’s that very idea itself — that personal and professional growth were ever truly separate or should be — that is why we can’t seem to change the employee engagement numbers no matter how hard we try or how much money we spend.

What if being able to have personal growth conversations in a professionally appropriate way was the secret to:

  • Creating happy and deeply engaged employees.
  • Helping managers get out of being overwhelmed, doing too much rework and attending too many meetings.
  • Embodying the values-based culture that every CEO dreams about (secretly or not!).

Refound was created to offer an alternative philosophy for leaders who are truly committed to creating a people-first culture.

While leaders play a critical role, our approach starts in the middle of the organization. By training managers to reimagine their role — from taskmaster to personal growth facilitators, and giving them practical tools to start and manage the critical conversations — our clients are accelerating the shift to a culture based on personal ownership, transparency and fostering accountability based on strengths, not shame or judgment.

We believe that every employee deserves a great boss and that a great boss is someone that helps you become a better person while you’re at work.

We also believe that the dismal employee engagement numbers tell only part of the story. When we factor in the secondary impacts of a disengaged workforce on families and communities, on individual mental and emotional health, substance abuse, and chronic illness, there’s no other problem more urgent to solve.

With all the uncertainty in our world, one thing is clear: changing the lives of employees is good for business, good for the world, and, most importantly, it’s the right thing to do.

Thanks for coming.


Our Team

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Jonathan Raymond, CEO

Jonathan is the owner of Refound and the author of Good Authority: How to Become the Leader Your Team is Waiting For.  After twenty years of not being able to decide whether he was a business executive or a personal growth teacher, Jonathan stopped trying to figure it out. He's the former CEO and Chief Brand Officer of EMyth, where he led the transformation of a global coaching brand and has worked in tech, clean tech, and the nonprofit world since graduating law school in 1998. He’s madly in love with his wife, tries not to spoil his daughters, and will never give up on the New York Knicks. He lives in Ashland, Oregon, a lovely town that’s too far away from a warm ocean.

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Sarah King, Chief Relationship Officer

Sarah is a compassionate leader who believes in the power of exceptional talent experiences that drive results. Building on her strong business and operational background, she helps leaders and teams design experiences that foster development and success. By using a human-centered approach to design processes and environments, Sarah facilitates meaningful experiences that enable multidisciplinary teams to thrive and grow. 

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Lem White, Chief Growth Officer

Lem is a growth strategist and leads the brand, marketing and product functions at Refound. He has served as head of product at Donately, a digital fundraising platform for nonprofits, founded three companies and has worked as a communications and marketing director. Lem specializes in building brands, and leveraging technology to power business growth. He studied political philosophy at San Diego State University and The New School, and loves to debate about culture, technology, and politics.

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Dané Johnson, Learning Design Manager

Throughout her career Dané has dedicated herself to achieving goals by focusing on the contribution and growth of her team members. First in hospitality then in healthcare fundraising and innovation, Dané realized success is best achieved by cultivating relationships and building a culture in which collaboration thrives and employees find fulfillment - and fun - in their daily work. Before joining Refound, Dané was the Strategic Relations Director for OSF Innovation and Jump Simulation. Dané also serves as adjunct Management and Leadership faculty at Bradley University. She is a lifelong Cubs fan and is endlessly entertained by her two hilarious French Bulldogs.

Matt Vogel,  Learning Designer

After 16 years working in the world of higher education Matt has recently extracted himself from the university.  He has worked on campus in both administrative and teaching roles.  With a background in the fields of health and psychology Matt is passionate about creating meaningful opportunities for personal and professional growth, and has facilitated hundreds of trainings on a wide array of topics.  Matt lives in Ashland, Oregon and in his spare time he plays basketball, chases a sweet dog around the woods, and spends time with his amazing daughters and partner.