Refound began as a way to solve some of the problems I was facing
You may be where I was—burnt out and not sure how to get out from under the pressures and overwhelm of leadership.
If you're reading this, you’ve probably tried a variety of things over the years—coaching, training programs, consultants, e-learning—it all has some value but it never truly solves the problem. It can leave you, like it did me, with a feeling like I was missing something.
That's why I quit my job and started Refound back in 2015. I knew that 1:1 coaching was valuable, I was running a coaching company at the time, but it just wasn't enough relative to the complex, interpersonal problems that exist in any group of people, let alone a business with hundreds or thousands of them.
What become clear over time was the goal: how do we get everyone in the organization speaking the same language, not on everything, but when it comes to accountability and personal ownership. And coaching and training, which tends to go to the folks at the top of the org chart and even then for short bursts of time, isn't designed or equipped to support that kind of systemic behavior change at scale or over time. Not to mention, to be able to do that in a way that aligns with your company values.
That’s why we decided to build something truly different, to leverage the power of AI to once and for all solve the problem of leadership development and behavior change at scale.
While there's no magic wand that will transform how people feel about their jobs overnight, there is a well-researched and proven pathway for how it can happen over time.
When you get it right, your business becomes a place where people get energy from coming to work rather than feeling drained by it. And that’s never been a more important selling point to your team than now.
With everything we've been through and are going through in society—pandemics, political divisiveness, a mental health crisis, economic anxiety, not to mention the transition for many to remote work—people are hungry for connection at work. They want to feel like they have a voice, that they are trusted, and that their work matters.
That starts with giving them the umistakeable feeling that they work somewhere where leaders are not just held to the same standard they are, but to a higher one. It's in that world where what's good for the business and what’s good for the humans is no longer in conflict.
We’re here to help you get there.
Jonathan Raymond
Founder & CEO
Meet the team
Leadership lives in conversations
Ren is designed to help everyone have better conversations, allowing people to lead themselves and others.
Explore our leadership tools
We've built a variety of diagnostic tools and frameworks. We've made selections of them available for leaders like you to use (or share them with a colleague).
Leadership Archetypes
Good Authority™ Self Assessment
Accountability Dial™
Flip the page on your approach to leadership
Jonathan Raymond, founder & CEO of Refound, explores the journey of personal and professional leadership growth in his book Good Authority. Through anecdotes and real-life conversations, Jonathan shows readers that it’s possible to lead a team in a way that is both profoundly human and results-oriented—and that true culture change begins within each leader on a team.
Seth Godin
Author, Entrepreneur